So, I spent some time tonight catching up on some personal emails. Sorting through stuff that I recognized as non-emergency stuff but didn’t want to delete.
I was coming to the end of my inbox when I came across this message. What I saw definitely caught my attention.
My real estate agent works for @Properties, who are a big player here in Chicago. She did a great job but I often felt it was despite her company affiliation, not because of it. As a digital marketer, it seemed their online presence was way behind the times technology-wise.
Anyway, they clearly have some kind of automated email nurturing campaign going on and, in the case of last weekend’s fathers day, it produced this gem of an email.