So, I spent some time tonight catching up on some personal emails. Sorting through stuff that I recognized as non-emergency stuff but didn’t want to delete.

I was coming to the end of my inbox when I came across this message. What I saw definitely caught my attention.

My real estate agent works for @Properties, who are a big player here in Chicago. She did a great job but I often felt it was despite her company affiliation, not because of it. As a digital marketer, it seemed their online presence was way behind the times technology-wise.

Anyway, they clearly have some kind of automated email nurturing campaign going on and, in the case of last weekend’s fathers day, it produced this gem of an email.

My "Happy Father's Day" email from At Properties.
My “Happy Father’s Day” email from @Properties.

Too weird to not share. Here’s what the rest of it looked like.

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